Merchants
Local marketing for EV charging.
Make an offer to drivers charging nearby. Review the redemptions.
Drivers wait while they charge. Give them a reason to walk in.
Nerava puts your offer in front of drivers while they charge near your business, through the app or program they already use, and records what happens next.
You set the offer and its terms. Nerava checks that the driver was charging nearby and that the offer applies, and keeps a record of every redemption.
Example
One offer, from charger to counter.
- Driver charging nearby
- Offer in your channel
- Driver shows a code
- Staff mark it redeemed
Illustrative flow. Activating an offer checks the driver’s distance to the charger, not to your door, so redemptions are confirmed by your staff with a verification code.
What you can measure
- Offer redemptionsThe driver activates an offer while charging and gets a verification code; your staff mark the visit redeemed.Pilot
- Purchase associationWith Square Loyalty, a loyalty event (and its order, if present) can be linked to the same driver’s recent charging session by phone number. This is an association, not proof that charging caused the purchase.Pilot
- Driver feedback and surveysShort questions to drivers who charged nearby.Coming later
- Incrementality measurementComparing redeeming drivers with a holdout group to estimate lift.Coming later
What a pilot needs
We scope these with you on the first call.
- The chargers near your business, or the charging network you want to work with.
- The offer you want to make, and who funds it.
- How staff will confirm redemptions, and whether you use Square Loyalty.
Start with one conversation.
30-minute intro, then a written pilot proposal.